02.05.2018 Weekly Bulletin

The Weekly Bulletin

Feb 5, 2018


Call to order: Ed Musterman, President at 12:05

Invocation: Mary Dewey


Pledge: C.O. Scheffer

Introduction of Guests   

Tom Luckenbill, President of Kids First Optimist, introduced himself with a dumb, blond joke.             It’s always a pleasure to see Tom.

Ron Berg was introduced as our newest member as his application and dues were submitted             and he will receive a strong, presidential recommendation for Board approval

Birthdays and Anniversaries



Mystery Person –

Jim Murphy purposely missed the Super bowl game last Sunday and awarded today’s gift certificate to Mary Dewey who did not watch the game. He also gave a follow-up report on his wife, Sabra’s after surgery experience. She had a setback as the wound reopened after her stiches were removed She returned to the hospital for a “do over” last weekend and is now recovering peacefully.

Greeter   –

Ed Musterman recounted a positive past few days. On Friday his bank moved him to a new office location on Fifth Street. He is pleased to return to the central business district. Also, his daughter got a promotion with a raise. And, on Friday he attended his grandson’s birthday party with lots of toys. Saturday was “deja vue” with a second birthday party with toys and a happy, happy grandson.



  • Sign In or Pay the Pig Carl Scott gave the Pig three quarters. The first for Board Member, Nadia Ryakhmyatullov, for being appointed Membership Chair for the Columbia Hospitality Association. The second to announce Kentucky, Kansas and Duke all lost their basketball games this past weekend. MU beat Kentucky. And, finally he announced this Thursday, February 8 is National Optimist Day; to which he asked four of our current members to stand for recognition: Red Leighton, Jim Becket and in absentia Max Miller and Larry Fick.
  • Food Bank –No report was given. President Musterman reminded members and guests that the few volunteers from our club put in 325 hour last year.
  • Feb 9-10, E.MO District Meeting in Rolla Ed and Sue Musterman and Ken Oster will represent our club in Rolla as we are recognized as an Honor Club for the successes of this past year.
  • Rootin Tootin Chili Cookoff – Scott Stager sadly reported John Westerbrook broke his hand and will not be able to help as an assistant cook. Scott needs another member to step up to assist at the February 17 event at the Holiday Inn Executive Center
  • Soap Box Derby – Rick McKernan, Chuck Boots.  No report.
  • Oratorical & Essay – Rick McKernan was not present but it was reported his talk with Superintendent Stiepleman is bearing fruits with forthcoming high school contestants to the Oratorical Contest
  • Computer Giveaway – Rick McKernan, (573) 881-3471 or mckernan@mchsi.com needs additional help for this February 17 event.
  • Scholarships – Cyrilla.  Applications are delivered to the schools.
  • Columbia Youth Basketball – Mary Dewey. Officer Justine’s team lost their game last week along with the 8:00 am game time for next Saturday’s game.
  • Bike Safety – Mary Dewey is scheduled for Thursday, June 9 from 5:30 pm to 7:00 pm at the Lange Middle School parking lot. New member, Ron Berg volunteered to assist Mary with the event.
  • Coyote Hill Pancake Breakfast – Sat, March 10th, 7am – 12 pm Memorial Baptist Church

1634 Paris Road, Adults $5, Kids $12, Under 3 eat free.


Today’s Speaker

Terri Leifeste, Publisher & Charles Westmoreland, Mg Editor, Columbia Tribune


Charles Westmoreland began his career as a military correspondent more than twenty years ago. He discovered early in his career that his talents lay in managing the news and balancing it with advertising copy that pay the bills. He moved here from Alaska, last October and has been pursuing his passion of advancing news to the digital age platform. The internet with the rise of social media has changed the way people get their news so he and his publisher focus their attention on consumer marketing. Today the Downtown Optimists were treated to a glimpse of the day to day problems facing a managing editor of a local newspaper in a midsize community that is responsible to a corporate conglomerate of 135 local newspapers.

Mr. Westmoreland started by explaining he tries to maintain a 60/40 split (advertising/news). The problem comes when he can’t get sufficient advertising to pay the bills. He still has to fill the paper so some days the ratio is reversed 40/60 where there is more news than advertising. That may be the reason the paper’s owner, Gatehouse Media, LLC. brought in a new publisher earlier this month. Terri Leifeste transferred here from her work at the Jefferson City Tribune. She has over 40 years’ experience in the newspaper business and is now responsible for publishing eight other newspapers in Missouri in addition to the Columbia Tribune. Ms. Leifeste’s responsibility as publisher is to find the advertising revenues to pay the bills. “As long as she meets he revenue goals, corporate leaves her alone.

The Tribune is developing online apps for Smart Phones and Tablets to accommodate digital readers. They will soon have a book form app that allows the reader to see the paper in a print media form and turn the pages with the swipe of a finger, much like using a Kindle to read a book. Certain news functions have been consolidated or eliminated: national news coverage for all 135 papers is done elsewhere as is the copy editing; the Tribune Cartoonist was eliminated as too expensive and “to provide more news stories” according to Mr. Westmoreland. The other newspaper in town publishes Darkow now. Meanwhile, judging from the audience questions, many people have not adjusted to the change from an afternoon paper to a morning paper. Old habits die hard. Fresh news in the morning is not so fresh in the evening when readers find time to read the paper.



Feb 12 – Nannette Ward, Central MO Stop Human Trafficking

Feb 19 – Bonnie Yantzie, Fun City

Feb 26 – Jack Huested, OATS

March 5- Lorene Royer, Kings Daughters Dental Aid Program







Adjourn with the Creed: 1:00

Optimistically Yours,


Sid Sullivan



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